Ikea

Almost everyone I know loves Ikea, and that includes me. In bid to finish reading the piles of Businessweek magazines i have before 2006, I came across this article which is very interesting to see how Ikea uses its retail shop design (or maze you would say) and the room concepts to seduce the average shopper right in and dream of having an Ikea home :)

Ikea : How the Swedish Retailer became a global cult brand.

Read here