Enter the crab
Done alot of socialising aka organising of gatherings the past 2 weeks with different groups of friends, that the cancer side of me desperately craves to retreat into my comfy shell to recuperate.
And nothing beats reading good books, and I am currently hung on Brand Sense: Build Powerful Brands, through Touch, Taste, Smell, Sight and Sound after reading/browsing Vietam War: Told from the other side, to gain more indepth insight of my trip. ( at least trying :P)
Some very interesting findings from Brand Sense:
... proves how the smell of a new car or the perfect sound of a closing car door plays a major role in selecting what model car is purchased. Ironically, a new-car smell simply doesn't exist. What the consumer smells is an artificial odor that's been sprayed into the interior, creating a sense of quality. Now the generic "new car smell" is about to be branded along with the sound of a closing door - just like Singapore Airlines has patented the smell in their cabin. Likewise, the sound and feel of Kellogg's cornflakes crunching in our mouth has been created in sound labs.
And nothing beats reading good books, and I am currently hung on Brand Sense: Build Powerful Brands, through Touch, Taste, Smell, Sight and Sound after reading/browsing Vietam War: Told from the other side, to gain more indepth insight of my trip. ( at least trying :P)
Some very interesting findings from Brand Sense:
... proves how the smell of a new car or the perfect sound of a closing car door plays a major role in selecting what model car is purchased. Ironically, a new-car smell simply doesn't exist. What the consumer smells is an artificial odor that's been sprayed into the interior, creating a sense of quality. Now the generic "new car smell" is about to be branded along with the sound of a closing door - just like Singapore Airlines has patented the smell in their cabin. Likewise, the sound and feel of Kellogg's cornflakes crunching in our mouth has been created in sound labs.
2 Comments:
Just for your information, it usually takes 500 times testing to try to open and close a new Toyota's car door before releasing for sale in dealership...
(a serious analysis from a visit to Toyota plant in Japan)
You're right about the odour, but don't forget that the smell of the paint from a new car is also playing a part to influence a customer to buy and drive a new car.
Cheers.
By Audi Toruan, At 2:12 PM
This is my first time here. I love all of your pictures! Remarkable.
-Jen
jen@gypsiefairy.com
By The Harrison Girls, At 6:45 AM
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